SOC 2 Part 1: Why It Matters for Startup Sales and Trust

💡 If you’re a SaaS founder selling to enterprise clients, you already know the biggest question on their mind:

Can we trust you with our data?

This video breaks down why SOC 2 is the answer—and how mastering it can turn a compliance checkbox into a sales advantage.

You’ll learn:

1. Why enterprise clients hesitate without SOC 2

2. What SOC 2 is (in plain English)

3. The five Trust Criteria and what they mean

4. The difference between Type I and Type II

5. How SOC 2 shortens sales cycles and builds trust

📊 Here’s what mastering this can help you do:

1. Unlock deals stuck in procurement

2. Reduce compliance-related friction

3. Earn credibility before the first call

👉 Explore our blog for more insights.

🔗 Learn more about our startup compliance services.

📺 If you missed it, watch: Financial Statements Part 2: Understanding Financial Ratios

📚 Part of EIM’s Startup Financial Management Series

➡️ Next in the series: SOC 2 Part 2: How to Get Certified and Use It to Sell