Financial Statements Part 2: Understanding Financial Ratios
💡 Once you understand your financial statements, the next step is knowing how to evaluate what they mean. In this video, we break down the key financial ratios that help you measure profitability, liquidity, and leverage — and explain what to do with those insights.
You’ll learn:
How to calculate and interpret essential financial ratios
What each ratio tells you about the health and direction of your business
When to take action — and what red flags to watch for
👉 Dive deeper into startup finance with our Knowledge Centre.
🔗 Need help applying this to your business? Book a free consultation.
📺 Missed Part 1? Watch: Financial Statements Part 1 – Understanding the Language of Your Business
📚 Part of EIM’s Financial Management Series for Startups and Small Businesses
➡️ Next in the series: SOC Part 1