Nailing Down the Financials: How One Roofing Company Built a Foundation for Growth

Executive Summary

In this case study, we transformed a struggling roofing startup from financial chaos into a well-structured, efficient system, in just seven months. By reducing administrative burdens by 40%, improving collections by 33%, and ensuring financial clarity, the founder shifted focus from back-office challenges to business development growth.

The Challenge

When Lucas, a first-time founder of a roofing company, reached out to us, he was overwhelmed by financial chaos. Lacking a background in finance or people administration, he struggled for six months with:

  1. Complete lack of financial infrastructure, the business was left with unmonitored spending and unclear cash balances

  2. A growing receipt backlog and missed tax filing deadlines

  3. No payroll services and systems in place to guarantee timely payments

  4. Cash flow struggles caused by slow client payments, penalties from late fees, and an unstable revenue cycle

  5. Missing visibility into project profitability, making growth and scaling nearly impossible

Like many entrepreneurs in the construction industry, Lucas was highly skilled at his craft but lacked the financial knowledge to manage the back end of his business. The seasonal nature of roofing work compounded his cash flow challenges, creating a cycle of feast-or-famine that threatened the stability of his growing business.

Our Solution-In-Action

We implemented a comprehensive financial and operational overhaul to bring clarity and structure to Lucas's roofing business.

Financial Foundation

  1. Set up QuickBooks Online with automated bank connections

  2. Established financial statement and monthly reporting solutions


Project Tracking & Cash Flow Management

  1. Implemented accounting solutions for small businesses with job costing to track profitability

  2. Secured a line of credit and created structured payment schedules for vendors


Compliance & Record Keeping

  1. Cleared historical receipt backlog and ensured timely tax filings

  2. Set up regular bookkeeping for seamless tracking of expenses and invoices


Payroll & HR Infrastructure

  1. Established payroll solution to ensure timely payroll processing

  2. Introduced a benefits program to attract and retain skilled workers


Financial Education

  1. Provided one-on-one financial training to help Lucas gain confidence in his business finances


Implementation Timeline

Our strategy unfolded in phases to ensure sustainable success:

  1. Week 1: QuickBooks implementation and bank integrations

  2. Weeks 2-4: Payroll system setup and benefits program

  3. Months 1-2: Monthly financial reporting and tax compliance measures

  4. Months 2-3: Structured payment schedules and improved invoice collection

  5. Months 3-4: Cleared all backlogged receipts and ensured fully balanced financial statements


Results & Impact

Measurable Improvements

  1. Consistent month-end financial reporting within 10 business days

  2. Eliminated receipt backlog and ensured accurate tax filings

  3. Reduced collection times by 33%, decreasing from five instances to zero

  4. Improved cash flow projections from 5-6 weeks to 3-4 weeks

  5. Freed up 40% of the founder's time, allowing him to focus on business growth


Time to Value

While initial improvements were visible within the first week, the most significant financial transformations took shape by the seventh month. This process ensured long-term stability, giving Lucas full control over his company's financial health.


Beyond the Numbers

Today, Lucas's company operates with financial clarity, structured back-office processes, and predictable cash flow. He no longer worries about payroll, late payments, or tracking expenses manually. Instead, he focuses on expanding his business and taking on new projects with confidence.

A year later, we continue to partner with Lucas, helping him scale operations, expand his services, and optimize his financial strategies for continued growth.

In the Partner's Words

"I am very happy that we are working together with EIM, I know they got my back. I do not need to worry about keeping track of my books and spending multiple hours going through my receipts and bank statements. They help me be more aware of how the business is performing. They are always responsive and attentive to my business needs."

When asked about the most impactful benefits, Lucas highlighted:

  1. Understanding the true costs of his business

  2. Confidence in financial reporting and tax compliance

  3. Clear visibility into project profitability

  4. Relief from constant bank monitoring and the assurance that vendor payment runs are done smoothly and in a timely manner


Is Your Construction Business Facing Similar Challenges?

If you're a roofing or construction entrepreneur struggling with financial chaos, incomplete records, or cash flow uncertainties, we understand your challenges.

With our expertise in accounting solutions for small businesses, bookkeeping solutions, and cloud accounting solutions, we help business owners take control of their financial future.

Let's have a conversation about how we can help transform your back-office operations so you can focus on what you do best—growing your business.

Contact us today for a free consultation and take the first step toward financial clarity and business growth.

SMB Financial Clarity
SMB Financial Clarity